It’s been 3 months now that I graduated from my across-Europe Bachelor degree, went on my first solo trip to Canada aaand started my first full time job as Digital Marketing Executive! (Yeah, it has been an intense period as it sounds!) And among all of this events, I tried my best to keep blogging and keeping my blog social media accounts updated.
Combining blogging and full time studying or working is not easy at all, I’m sure you’ve already heard about this. I wrote a little bit about how I manage to balance it with my routine in this post and there are many amazing blogs that can give you tips about combining the two.
What I’d like to talk about in this post instead is how worth it has been for me to dedicate energy and time to my blog since it had been one of the assets that helped me obtain my first job!
Little foreword: I graduated in Business Management with Marketing so the degree was already inherent to the job role I was applying for. But, as many of you might know, to work in the Marketing sector you can really have any kind of background, from journalism to psychology!What really makes the difference, for any job application, is the additional skills you have. Click To Tweet
Maybe gained through your hobbies, extra curricular activities, special courses or certifications…anywhere!
In my case, one of these skills was blogging! In particular, here are the aspects of blogging that helped me fit the job role:
1 | Time Management
As stated earlier, keeping a blog updated and following a schedule while managing the rest of your life, like working or studying, is not that simple! Balancing the two means having a great time management and knowing how to keep up with a schedule/timeline that you’ve set for yourself. This is definitely a skill that’s never overlooked by a recruiter/ future employer!
2 | WordPress Understanding
When you’re into blogging you kind of give for granted that you know how to use the platform you’re using for writing and managing posts, design and structure your blog. Well, after a few interviews I realised that I shouldn’t have really given this skill for granted! There are actually loads of people/companies out there who have a WordPress website but do not know how to properly use the platform. And guess what? You could be their trump card!
NB: This could be referred to any kind of platform/app/website you’re using to blog and have acquired quite a good knowledge about it!
3 | Content Creation & Strategy
If you’re not familiar with marketing terms you might read this and say “uhm, what?” Actually, you’re doing it every time you blog or post a picture! Creating content and having a content strategy is about choosing what you’ll write about in your next post, taking a picture based on a particular theme, doing an IG story to explain more about a picture/event you blogged about, this list could go on and on. But, do any of these things sound familiar now?
4 | Social Media Management
By using social media for your personal matters you already have a broad knowledge of how to use the different platforms. By using social media in relation to your blog though, you realise more specific things like:
- How different social media channels help to achieve different objectives
- How to take advantage of the analytics that each platform provides
- How they are a great research tool to understand better your audience (aka social listening)
And, in an era where every company knows that if you’re not using social media, you’re out, this skill will be very much appreciated!
5 | SEO Knowledge
Now, saying “SEO knowledge” might be very pretentious since SEO (Search Engine Optimization) is composed by many aspects and most of them are quite complicated. Despite this though, even as an amateur blogger, I did have the interest to understand what SEO was about. By this, I managed to acquire basic (but essential, I’d say) SEO knowledge (such as keywords understanding or structure optimisation) that still served as a good point on my CV!
Hopefully, this post was useful to understand that even if you just blog for fun, it can actually act as a great assent on your CV as well! And maybe if your motivation to blog what not that high recently, this might have given you a boost (about this, this post can also be helpful)!
What about you. have you very added “blogging” as one of your skills in your CV? Which are other aspects of blogging that you’d add to this list? I’d love to hear from you!